Pay-Per-Click and Usability: A Powerful Combination

Cleveland, Ohio (July 2005) eMergent Marketing and Kahn & Associates, a Cleveland, Ohio Lemon Law firm recently concluded a two-month pay-per-click conversion test in an effort to improve the number of completed consultation requests resulting from the paid search marketing campaigns.

By incorporating in-house usability and conversion expertise into the pay-per-click management process, eMergent Marketing was able to significantly improve the conversion rate and the associated number of Web site conversions from the pay-per-click campaigns they manage for Kahn & Associates.

Upon completion of the two-month test, eMergent Marketing increased the campaign conversion rate by more than 2.5%; resulting in an 100% increase in the number of completed consultation requests.

According to Craig Kahn, President of Kahn & Associates, “eMergent Marketing has been a valuable partner in our online marketing efforts. The latest adjustments we made to our pay-per-click campaigns drastically improved our already successful search engine marketing efforts.”

At a time when the cost-per-click for paid keywords continues to rise, improving the conversion rate is a critical component for ensuring overall campaign ROI. “While many search engine marketing firms are focused on simply driving traffic for their clients, eMergent Marketing is committed to a more comprehensive approach,” noted Paul Elliott, eMergent Marketing’s President.

eMergent Marketing was founded on the premise that the convergence of search engine marketing and Web site usability and conversion would produce results that far outperform traditional SEO / SEM firms. The results simply speak for themselves.

About Kahn & Associates

Kahn & Associates, L.L.C. is a growing law firm dedicated to providing legal counsel to consumers. The firm was founded in 1996 in Cleveland, Ohio to provide legal services to individuals who purchased defective motor vehicles (Lemon Law). Since that time, Kahn & Associates’ Ohio Lemon Law Practice has continued to expand and is now able to offer lemon law help in Michigan and Pennsylvania.

About eMergent Marketing

eMergent Marketing offers search engine optimization and conversion services through a unique methodology that combines expertise in search engine optimization, paid search marketing, and Web site usability. The result is Web site traffic that converts. Founded in 2003 as Cleveland Search Engine Optimization (CSEO), a local search engine optimization firm, the company was re-branded in 2004 from CSEO to eMergent Marketing to reflect the expanded service offerings and international presence. Since the launch of eMergent Marketing, the company has attracted top talent from throughout the country, and leading edge clients from throughout the U.S. and the U.K, including Renaissance Hotels, Marriott, JC Whitney, Dirt Devil, Third Federal, and Cheryl & Co.