Paid Inclusion / Paid Placement – Overture Site Match

Paid placement optimization is a hybrid model between traditional organic or algorithmic search and pay-per-click marketing. While large, dynamic sites with frequently updated content have traditionally experienced challenges in getting all of their content spidered and indexed, paid placement through the Overture Site Match program provides the vehicle to remedy the problem.

Benefits of Paid Placement

With the help of eMergent Marketing, you are able to tell key search engines which pages of your site should be spidered. Once reviewed and accepted into the program, your pages are added to a database that powers algorithmic search results for major Web portals such as Yahoo!, Alta Vista, AlltheWeb and others. No longer are you forced to wonder when and if your pages will be spidered. With eMergent Marketing managing your paid inclusion program you will realize the following benefits:

• Submitted URLs are presented in the organic search results based on relevance to search terms; not as paid listings
• Your URLs are refreshed (re-crawled) every 48 hours to ensure that the most up-to-date content is available to your potential customers
• Large dynamic Web sites or those with large product catalogs can now be sure that all key pages are spidered and included in the search index

Learn more:

To find out more about eMergent Marketing’s paid placement optimization program please contact us or call 216-245-0490.