Meet the thought leaders in our Consumer Products and Retail Vertical. These authors of our Point of Views are subject matter experts and recognizied industry wide. Check back often, as we are constantly updating with new pieces.

Eric Cantini
Eric is a Managing Partner in Rosetta’s Consumer Products and Retail vertical. He has a strong understanding of interactive marketing focused on brand advocacy, customer acquisition, loyalty programs and more. Eric functions as an Executive Business Strategist for interactive marketing programs which include digital media, search advertising, email strategies, loyalty programs, mobile applications and online/offline integration. He works closely with well known brands in consumer packaged goods, retail, and financial services to develop enterprise-wide interactive marketing strategies, and to accelerate the realization of business impact.view full profile>>

Joe McCrone
Joe is a Managing Partner in the Consumer Products & Retail vertical at Rosetta. He is focused on helping his clients drive maximum value from the online channel by blending interactive marketing best practices with the appropriate use of technology and sound business decision making to ensure a measurable ROI is achieved. Joe takes a hands-on approach working with client executives to develop, implement, measure, and refine online channel initiatives and strategies.view full profile>>

Paul Elliott
Paul is a Partner in Rosetta's Retail industry vertical and is the agency’s thought leader in Search and Online Media. Paul has ten years of experience in integrated online marketing, with a focus on organic search engine optimization and paid search engine marketing for online retailers. His work has helped some of the industry’s top brands achieve significant results and return on from their online marketing investment.
Paul is a nationally recognized speaker on the topics of online marketing, conversion, and multi-channel analytics, including recent engagements at the Massachusetts Institute of Technology (MIT), eTail, and Search Engine Strategies.view full profile>>