Effective relationship marketing programs depend heavily on a marketer’s true ability to adopt and operationalize a more customer-centric (e.g. personalized) and impact-oriented approach to their direct and relationship marketing/management efforts. Rosetta’s RM:Insight and RM:Insight+ programs offer an opportunity to asses this readiness, to measure the capability against established benchmarks and, importantly, against the best in the industry. Our analyses range in complexity from a relatively simple current state diagnostic to a deep dive into your programs, processes, platforms and performance. Both approaches offer a benchmarked scorecard, a detailed gap analysis and a recommended path to increased effectiveness.