Determining the role of the online channel to you and your business is critical. The online channel should feed into and help drive your overall business objectives. Our consultants strategize with you about where the web exists within your overall business and what expectations you have for it. For example, you may be looking to the channel to offset and/or lower other business costs - from call center support to mail-order catalogs. In other cases, you may be looking to the online channel to exist as a stand-alone marketing tool.
