Rosetta has improved economic performance for even the most advanced database marketers by applying additional consumer understanding provided by Personality-based segmentation. Personality insights provide the ‘Why' to enhance the ‘What' that is generally provided by traditional, behaviorally-defined targeting and tailoring decision rules.

Delivered via scalable segmentation tools, Personality provides the rich fact base client teams need to set, test, and optimize sales and marketing decision rules over time.