The same modeling methodology we use for our segmentation typing tool development may also be used for behavioral models such as response models, attrition models, cross-sell models, etc.  These models use data from the client’s database and/ or purchased data, to optimize specific marketing programs for acquisition, retention, up-sell, etc. through better targeting. When these models are combined with Personality Segment, the ability to both target and personalize can lead to dramatic increases in program performance.