Hotel Pay Per Click Marketing

Pay-per-click search engine marketing offers a highly targeted means to attract the customers you want…when you want them. Few other marketing channels allow you to specifically target need times with timely, focused, and relevant marketing messages in a pay-for-performance model. This means you only pay for the marketing when a qualified consumer is delivered directly to your site.

In years past, it was necessary to pay large commissions to third-party aggregators and online agencies to deliver qualified leads for your property. Changing consumer attitudes and aggressive policy changes throughout the hospitality industry (i.e. Best Rate Guarantees) have made the direct-to-consumer capabilities of pay-per-click highly relevant and viable.

The pay-per-click marketing team at eMergent Marketing is among the most experienced and talented in the industry and is recognized as a Qualified Google Advertising Company and Yahoo! Search Marketing Ambassador. With seasoned professionals who have been recruited from some of the top organizations throughout the country, you simply will not find a better team to design and manage your pay-per-click campaigns.

With time-tested keyword management processes and industry leading campaign management tools, the eMergent Marketing pay-per-click team is ready to design, develop, and manage your campaigns to new levels of effectiveness and return on investment.

eMergent Marketing’s campaign management tools provide the infrastructure for a successful and economical approach to pay-per-click marketing. Our tools include:

• Bid Manager – provides round-the-clock monitoring and management of keyword bid prices based upon rules that support your business goals. Bids are automatically checked as frequently as every hour to help ensure optimal campaign performance.

• ROI Tracker – offers real time booking activity and ROI reporting based on actual cost-per-click data pulled directly from Yahoo! Search Marketing (formerly Overture), Google Adwords, MSN, and a number of second tier pay-per-click networks. No longer do you need to guess about the success of a campaign, with ROI Tracker, we can see exactly which keywords are driving bookings; enabling us to deliver the targeted campaigns and ROI your property demands.

• Fraud Detector – makes it easy to identify the instances of click fraud that are likely costing properties like yours hundreds and thousands of unnecessary dollars in fraudulent clicks. Using Fraud Detector eMergent Marketing has been successful in identifying fraud and recovering funds from Google, Yahoo! Search Marketing, and others on behalf of our client properties.

Whether your property has been running pay-per-click campaigns for years, or if you are just now looking to leverage the benefits and incremental revenue of pay-per-click marketing, eMergent Marketing has the team, the tools, and experience to ensure your success.

To learn more about eMergent Marketing’s Hotel Internet Marketing and Hospitality Internet Marketing solutions, please contact us or call 216-245-0490.